How To Sell The SEO Foundational Services Package

Agency Designs partner, Tom Sawyer has been testing this package with his agency, NJ local marketing in New Jersey for over a year.

It has been immensely successful. Tom has sold this to every client that purchased a website or SEO. Tom insists that his SEO clients take this package in order to maximize the effect of the monthly SEO campaign.

This package can add about an additional $450-$1000 profit to every deal, and Tom says it’s the easiest thing to sell if you follow the formula. He made an additional $10,000 in profit in 2021, on just this package alone. This is a winner. 

How to sell the Foundational services to every client. 

Using Chrome browser. 

1.  Run a report on https://www.thehoth.com/local-seo-tool/ this will scan the Internet for citations and give you a report showing how inaccurate and incomplete the clients listings are. They are always bad. Either the client screwed them up himself, or had one or more SEO people screw it up for them.

2.  Create a report using the Chrome add-on, “Go Full Page”. https://chrome.google.com/webstore/category/extensions?hl=en-US. It’s an add-on from Google for Chrome. When you click on it, it copies the entire page that you are on, in your browser. You can then edit it to remove anything you don’t want, by cropping it and saving it as a PDF. You can use this ad on to create reports on virtually any webpage.

3.  This is a report you can send to, or print and show to the client, to show them how inaccurately and incompletely they are listed online. This is a big problem because it confuses google. We have found that using these services alone will improve a clients search rankings on Google. In order to outrank your competitors, it’s important to have accurate, complete information across the Internet. it’s also important to have citation listings from websites in a similar niche and Geo-tagged for your clients industry and service area. 

When pitching this to a client, I showed them the report and what’s wrong like incorrect address, incorrect phone number, old addresses and phone numbers, missing citations, etc. I explain to them that in order to purchase SEO, I require them to take this package.

I insist clients buy the foundational services or I won’t sell them search engine optimization. I have not had a single client say no. 

I show them a list price of $1540 and discount it to $999. 

This makes me an extra $459 on every client I sell. Even the clients that only buy a website, that don’t take a monthly marketing package, take the Foundational Services. 

When you show them how inaccurate, and incomplete their current listings are, they just can’t say no, especially discounted from $1540 down to $999.